GoHighLevel Pricing: Plans, Costs & What You Actually Pay
HighLevel starts at $97 per month, but the right plan depends on sub-accounts, agency workflow, SaaS ambitions, and the usage-based services your automation consumes.
Fit summary
- Best fit for
- Agencies and service businesses that need multiple client or location workspaces
- Poor fit for
- Teams that only need a lightweight sales pipeline
- Ideal company size
- Solo operator through multi-client agency
- Best use case
- CRM plus automation, funnels, communications, and client sub-accounts
- Starting price
- $97/month base plan
- Strongest capability
- Agency-oriented all-in-one operating model
- Biggest limitation
- Variable usage and add-on costs can sit outside the base subscription
- Best alternative
- HubSpot for a broader enterprise-style customer platform
- Pricing last verified
- September 29, 2026
HighLevel pricing at a glance
| Plan | Base price | Best fit / key limit |
|---|---|---|
| Starter | $97/mo | 3 sub-accounts; unlimited contacts and users. |
| Unlimited | $297/mo | Unlimited sub-accounts plus API and rebilling features. |
| Agency Pro | $497/mo | Adds SaaS Mode, advanced API access, and expanded agency controls. |
Base subscription pricing last verified September 29, 2026. Usage-based phone, email, AI, marketplace, and premium workflow charges can be separate. Verify current pricing before purchase.
What the base plans change
The most important dividing line is not a long feature checklist—it is how many sub-accounts you need and whether you intend to resell a SaaS-style experience. Starter is built around a small number of sub-accounts. Unlimited removes that practical ceiling for agencies managing many clients. Agency Pro adds SaaS Mode and more advanced agency controls.
Costs that can sit outside the subscription
Do not budget from the $97, $297, or $497 headline alone. Communications, AI usage, premium workflow executions, marketplace apps, phone services, and other consumption-based features can create additional charges. The right way to compare HighLevel is to model the workflows you will actually run and estimate which usage-based services they require.
Which plan makes sense?
Starter
Starter is the logical test tier for a small operator that needs the platform itself but does not need unlimited client accounts. It is also the lowest-cost way to evaluate whether the interface and automation model fit your team.
Unlimited
Unlimited is usually the more natural agency tier when the business model depends on managing many client accounts. The value comes from the sub-account model, not simply from receiving “more features.”
Agency Pro
Agency Pro is a business-model decision. Its SaaS-oriented features matter when you plan to package and resell the platform or automate client provisioning—not merely because it is the highest tier.
Before you subscribe
- List how many client or location sub-accounts you need now and in 12 months.
- Estimate SMS, phone, email, AI, and workflow usage.
- Confirm which API or rebilling capabilities your workflow requires.
- Decide whether SaaS Mode is actually part of the revenue model.